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Kylie Jenner has spent the last decade turning beauty products, fashion drops and social media influence into billion-dollar businesses. Now she's entered a completely different category: wearable technology.
This week, Meta urevealed its new line of AI-powered smart glasses, and sitting front and centre is a collaboration with Kylie. The launch marks Meta's first celebrity-designed smart glasses and, perhaps more importantly, its biggest attempt yet to make wearable AI feel like a fashion accessory you will actually want to wear rather than a piece of tech.
The collection forms part of Meta's new in-house eyewear range developed alongside EssilorLuxottica, the company behind brands like Ray-Ban and Oakley. Unlike previous Ray-Ban Meta products, these glasses carry Meta branding and feature entirely new silhouettes.
Kylie's contribution is a slim oval-frame design inspired by her personal style. The result feels noticeably different from the chunky, utilitarian look that has defined most smart glasses so far. If you've ever thought wearable tech looked too much like wearable tech, this pair might just be for you.
SHOP HERE:
Underneath the frame, however, sits the same technology Meta has been steadily refining over the past few years. The glasses feature an integrated camera, microphones, open-ear speakers and voice controls, allowing users to capture content, listen to audio, take calls and interact with Meta AI without reaching for their phone.
In true Kylie fashion, Meta has even added a personalised touch. Owners of the Kylie edition are greeted by her voice, further blurring the line between celebrity endorsement and product experience. The bigger story, however, isn't Kylie Jenner.
It's the fact that Meta appears to have realised a fundamental truth about wearable technology: people won't wear something every day unless it actually looks good. Mark Zuckerberg himself has spoken about the need to balance fashion and function, acknowledging that design matters just as much as technical capability when it comes to products that live on your face.
Whether Kylie Jenner is the perfect partner for that mission is up for debate. Early reactions online have been mixed, with some praising the more wearable design while others remain sceptical about both Meta's data collection practices and celebrity-backed AI products.
Still, the collaboration feels significant.
For years, smart glasses have been marketed like gadgets. Kylie Jenner x Meta is one of the first serious attempts to market them like fashion. And that may be exactly what finally gets people to wear them.
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Kylie Jenner has spent the last decade turning beauty products, fashion drops and social media influence into billion-dollar businesses. Now she's entered a completely different category: wearable technology.
This week, Meta urevealed its new line of AI-powered smart glasses, and sitting front and centre is a collaboration with Kylie. The launch marks Meta's first celebrity-designed smart glasses and, perhaps more importantly, its biggest attempt yet to make wearable AI feel like a fashion accessory you will actually want to wear rather than a piece of tech.
The collection forms part of Meta's new in-house eyewear range developed alongside EssilorLuxottica, the company behind brands like Ray-Ban and Oakley. Unlike previous Ray-Ban Meta products, these glasses carry Meta branding and feature entirely new silhouettes.
Kylie's contribution is a slim oval-frame design inspired by her personal style. The result feels noticeably different from the chunky, utilitarian look that has defined most smart glasses so far. If you've ever thought wearable tech looked too much like wearable tech, this pair might just be for you.
SHOP HERE:
Underneath the frame, however, sits the same technology Meta has been steadily refining over the past few years. The glasses feature an integrated camera, microphones, open-ear speakers and voice controls, allowing users to capture content, listen to audio, take calls and interact with Meta AI without reaching for their phone.
In true Kylie fashion, Meta has even added a personalised touch. Owners of the Kylie edition are greeted by her voice, further blurring the line between celebrity endorsement and product experience. The bigger story, however, isn't Kylie Jenner.
It's the fact that Meta appears to have realised a fundamental truth about wearable technology: people won't wear something every day unless it actually looks good. Mark Zuckerberg himself has spoken about the need to balance fashion and function, acknowledging that design matters just as much as technical capability when it comes to products that live on your face.
Whether Kylie Jenner is the perfect partner for that mission is up for debate. Early reactions online have been mixed, with some praising the more wearable design while others remain sceptical about both Meta's data collection practices and celebrity-backed AI products.
Still, the collaboration feels significant.
For years, smart glasses have been marketed like gadgets. Kylie Jenner x Meta is one of the first serious attempts to market them like fashion. And that may be exactly what finally gets people to wear them.
