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In the dynamic and ever-evolving world of fashion, it's such a blessing that we get to champion so many amazing and talented women at the forefront of the industry, all creating groundbreaking and captivating designs that challenge traditional norms. Among these trailblazers, are the likes of Grace Wales Bonner, Martine Rose, Ahluwalia and many others have risen to prominence, making a significant impact on the global fashion landscape.
Shop Our Favourites:
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RUI was founded by Chinese-born designer Rui Zhou in 2019, a brand which is in constant study of the beauty of imperfection. Powered by Rui's fragility and affection, the brand shows it's strength within the most delicate of materials and has become a must-watch new talent. RUI uses the Japanese wabi-sabi aesthetic as a base throughout all her asymmetric semi-sheer knitwear pieces, which are laced with precious micro-beads. Each piece is meaningful and personal to Rui and speaks to her own upbringing as a Chinese immigrant in New YorK City.
Shop RUI:
LVMH Prize winning label, Ahluwalia, brain child of Priya Ahluwalia, explores design through a multi-cultural lens through Priya's Nigerian-Indian heritage and London upbringing. The brand was founded in 2018 with an eco-conscious intention of creating product through up-cycling and using deadstock textiles, and has since become one of the most exciting brands challenging the status quo by continuing to innovate sustainable approaches into her collections.
Sourced from vintage materials, (making each piece truly unique) the brand has become known for its mismatched patterns and juxtaposing panel combinations. A modern twist on 90s nostalgia.
Shop Ahluwalia:
AGR is a London based brand recontextualising and giving a whole new energy to British knitwear. Founded in 2019 by Alicia Robinson, the brand quickly gained attention dominated the knitwear space with its playful designs and unapologetically vivid colour schemes. The brand is inspired by the multi-cultural frenzy of London and the populations endless mix of energy. Alicia and her team continue to prove that its possible to produce product sustainability and also how to make it look amazing.
Shop AGR:
Central Saint Martins graduate and newly appointed Yeezy Gap design director, Mowalola Ogunlesi produces hypnotic clothes for the neo-psychedelia world she wants to live in. The designer has become known for merging parts of her Nigerian heritage with a 1980's style hypnotic trip. Her mind expanding designs are impossible-to-ignore, and boast a mix of maximalist glam with retro-futuristic tomboy. Key products from her collection include skin-tight micro skirts, faux fur hats and playful, suggestive t-shirts.
Shop Mowalola:
Martine Rose, the innovative and trailblazing fashion designer, has carved her name in the industry with her unique and daring approach to design. Born and raised in Britain, Rose established her eponymous label in 2007 and quickly gained recognition for her groundbreaking work.
At the heart of Martine Rose's design philosophy lies a captivating fusion of high-fashion and streetwear, resulting in a bold and unapologetically modern aesthetic. She fearlessly challenges conventional norms, pushing the boundaries of gender norms and traditional silhouettes, making her a pioneer in gender-bending fashion.
Drawing inspiration from the rebellious spirit of 90s subcultures, Rose masterfully reinterprets classic womenswear staples. Her collections boast voluminous proportions, deconstructed shapes, and unexpected twists on familiar styles. By transforming the ordinary into extraordinary, she captivates audiences with her fresh and progressive take on fashion.
Shop Martine Rose:
Former intern of Maison Margiela, 2017 LVMH prize winner and queen of Futurewear, Marine Serre made a surge of waves when she released her own collection '15-21', and was immediately picked up by some of the most A-list of celebs. And if there is one thing you know the Parisian designer for, it's her crescent moon pieces.
The brand manages to bridge the gap between sportswear and detail orientated couture in a beautiful and seamless way. Feeding the 21st century's heavy obsession with activewear aesthetics, the brand's strength lies in the ability to represent a 'sportswear generation', whilst keeping attributes of luxury fashion at its core.
Shop Marine Serre:
Establishing her eponymous label, Wales Bonner, in 2014, Grace quickly garnered international acclaim for her exceptional talent and artistic vision. At the heart of her work lies a profound exploration of identity, culture, and history, woven seamlessly into each collection she creates.
Wales Bonner's designs often challenge conventional notions of masculinity and beauty, celebrating diversity and inclusivity in the fashion world. Her collections serve as a catalyst for conversations surrounding race, heritage, and global interconnectedness, elevating her work from mere fashion to profound storytelling through clothing.
Shop Wales Bonner:
Each product has been hand selected by our in-house team, and we may receive a commission if you make a purchase.
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In the dynamic and ever-evolving world of fashion, it's such a blessing that we get to champion so many amazing and talented women at the forefront of the industry, all creating groundbreaking and captivating designs that challenge traditional norms. Among these trailblazers, are the likes of Grace Wales Bonner, Martine Rose, Ahluwalia and many others have risen to prominence, making a significant impact on the global fashion landscape.
Shop Our Favourites:
RUI was founded by Chinese-born designer Rui Zhou in 2019, a brand which is in constant study of the beauty of imperfection. Powered by Rui's fragility and affection, the brand shows it's strength within the most delicate of materials and has become a must-watch new talent. RUI uses the Japanese wabi-sabi aesthetic as a base throughout all her asymmetric semi-sheer knitwear pieces, which are laced with precious micro-beads. Each piece is meaningful and personal to Rui and speaks to her own upbringing as a Chinese immigrant in New YorK City.
Shop RUI:
LVMH Prize winning label, Ahluwalia, brain child of Priya Ahluwalia, explores design through a multi-cultural lens through Priya's Nigerian-Indian heritage and London upbringing. The brand was founded in 2018 with an eco-conscious intention of creating product through up-cycling and using deadstock textiles, and has since become one of the most exciting brands challenging the status quo by continuing to innovate sustainable approaches into her collections.
Sourced from vintage materials, (making each piece truly unique) the brand has become known for its mismatched patterns and juxtaposing panel combinations. A modern twist on 90s nostalgia.
Shop Ahluwalia:
AGR is a London based brand recontextualising and giving a whole new energy to British knitwear. Founded in 2019 by Alicia Robinson, the brand quickly gained attention dominated the knitwear space with its playful designs and unapologetically vivid colour schemes. The brand is inspired by the multi-cultural frenzy of London and the populations endless mix of energy. Alicia and her team continue to prove that its possible to produce product sustainability and also how to make it look amazing.
Shop AGR:
Central Saint Martins graduate and newly appointed Yeezy Gap design director, Mowalola Ogunlesi produces hypnotic clothes for the neo-psychedelia world she wants to live in. The designer has become known for merging parts of her Nigerian heritage with a 1980's style hypnotic trip. Her mind expanding designs are impossible-to-ignore, and boast a mix of maximalist glam with retro-futuristic tomboy. Key products from her collection include skin-tight micro skirts, faux fur hats and playful, suggestive t-shirts.
Shop Mowalola:
Martine Rose, the innovative and trailblazing fashion designer, has carved her name in the industry with her unique and daring approach to design. Born and raised in Britain, Rose established her eponymous label in 2007 and quickly gained recognition for her groundbreaking work.
At the heart of Martine Rose's design philosophy lies a captivating fusion of high-fashion and streetwear, resulting in a bold and unapologetically modern aesthetic. She fearlessly challenges conventional norms, pushing the boundaries of gender norms and traditional silhouettes, making her a pioneer in gender-bending fashion.
Drawing inspiration from the rebellious spirit of 90s subcultures, Rose masterfully reinterprets classic womenswear staples. Her collections boast voluminous proportions, deconstructed shapes, and unexpected twists on familiar styles. By transforming the ordinary into extraordinary, she captivates audiences with her fresh and progressive take on fashion.
Shop Martine Rose:
Former intern of Maison Margiela, 2017 LVMH prize winner and queen of Futurewear, Marine Serre made a surge of waves when she released her own collection '15-21', and was immediately picked up by some of the most A-list of celebs. And if there is one thing you know the Parisian designer for, it's her crescent moon pieces.
The brand manages to bridge the gap between sportswear and detail orientated couture in a beautiful and seamless way. Feeding the 21st century's heavy obsession with activewear aesthetics, the brand's strength lies in the ability to represent a 'sportswear generation', whilst keeping attributes of luxury fashion at its core.
Shop Marine Serre:
Establishing her eponymous label, Wales Bonner, in 2014, Grace quickly garnered international acclaim for her exceptional talent and artistic vision. At the heart of her work lies a profound exploration of identity, culture, and history, woven seamlessly into each collection she creates.
Wales Bonner's designs often challenge conventional notions of masculinity and beauty, celebrating diversity and inclusivity in the fashion world. Her collections serve as a catalyst for conversations surrounding race, heritage, and global interconnectedness, elevating her work from mere fashion to profound storytelling through clothing.
Shop Wales Bonner:
Each product has been hand selected by our in-house team, and we may receive a commission if you make a purchase.
